Achieve success at the Warsaw Yacht Salon
The Warsaw Yacht Salon is a business meeting of yachts and water sports enthusiasts with manufacturers and distributors of sailing and motor yachts, sports boats, kayaks, bicycles and water scooters, fishing boats, houseboats, pontoons, safety and rescue equipment, boat trailers and tow trucks, and also sailing clothing, electronics and navigation. The next edition of the exhibition will be developed with a professionally prepared B2B segment. We are launching an additional day of the fair especially for the industry. It will be the first day of the exhibition, unavailable to the general public – a business and contracting day.
The fair is primarily a platform for trade and promotion. The last edition of the Warsaw Yacht Show has once again confirmed its potential for the development of individual businesses and the entire market. Huge exhibition space, wide communication routes, as well as the excellent location of the Ptak Warsaw Expo Trade Fair and Congress Center create working conditions for the first water for exhibitors. Excellent access from the center of Warsaw, location not far from the airport and thousands of parking spaces allow you to easily reach the place of your customers.
The fair is a great place to invite your potential customer base and present your products. This is one of the few occasions when you can meet so many customers in such a short time.
The guests who came to the next edition of the event will surely appreciate the opportunity to see the full specification of the product they are interested in, as well as the opportunity to test it. The huge space dedicated to the organization of the event allows exhibitors unlimited possibilities of presenting their offer.
Appropriate care for the visual impressions and aesthetics of the stand, as well as effective communication, especially before the start of the event, will certainly draw more attention of the event participants to your offer. By following the tips below, you will strengthen your participation in the fair and also save a lot of stress and money when organizing your stand.
Before participating in the fair, plan the concept of your stand. Think about what machines are most important to you – it will allow you to fully use the space and arrange the equipment of the stand.
Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:
Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen on which you will display your flagship products or services.
Lighting – one of the most important elements of the stand, which will allow you to fully display the latest articles. The intelligent play of lights will definitely increase the attractiveness of your stand and product.
The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, the cover of the stand area is obligatory at Ptak Warsaw Expo.
Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!
A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place to which you will invite potential contractors to make a deal.
The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – together we will create something special!
Attractions and activities
The stand must have substantive value, but in order to present it, visitors must be effectively gathered. The attractions you prepare will be of key importance here. Your brand ambassador presenting products, the possibility of active testing or awards for trade fair participants are just some of the ideas that will help distinguish your stand.
Also, do not forget about reliable human capital during fairs. Experts who go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition.
Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.
Communication
All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels. What we need to support you are announcements of attractions.
The fair is also a good place to invite the database of potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During yacht and water sports trade fair, exhibitors can take advantage of the additional Hosted Buyers program. It is an effective initiative aimed at finding new business partners and developing companies abroad.
Shared success
A successful fair for our exhibitors means a sense of a job well done. We believe that this article will be useful for you and will allow both exhibitors and visitors to get the most benefit from participating in the Warsaw Yacht Salon. At each of the above stages, of course, we provide the necessary substantive support, and more details can be found in our “for exhibitors” tab.